http://youtu.be/ZdlWaDYQzjE?hd=1 Motivational factors that directly influence the retention rate of distance education students include the thoughts, beliefs, goals and interactive relationships within our learning environment (Hartnett, 2011). Compared to on-campus students, online students are more intrinsically motivated. Self-determination is the intrinsic factor that sets many online students apart: these students do not need outside incentives and incentives may even become counterproductive. It is important to note that amotivated individuals who need external motivation in this case study, struggled in the online learning environment. External motivations include: Amotivation, this is the feeling of incompetence or low self-efficacy. External regulation, which is motivation that is responsive to threats, punishment or reward. Introjection, which is the need to participate because of the expectation of others. Self-motivation includes: Identified regulation, this is...